SALTYFACE
art direction
content creation
social launch strategy
email direction
photoshoot bts
affiliate creative direction
Saltyface is a Vancouver-based clean beauty brand founded in 2020 by David and Bethany Menzel. Inspired by the effortless glow of sun-soaked beach days, they create products that help you feel like your "summer self" year-round—without compromising on skin health.
creative & communications manager
At Saltyface, I led creative execution from start to finish for all brand and campaign initiatives. Reporting to the Creative Director, I developed high-level visual direction for product launches, packaging, website refreshes, and ongoing brand content.
I planned, executed, and edited content shoots, ensuring consistency across paid and organic channels. I created performance-driven Meta and TikTok ads, worked closely with the social media manager on the social media feed, and approved visuals calendar to maintain a cohesive brand identity.
From email design approvals to affiliate content feedback, I ensured all outward-facing materials aligned with our aesthetic and strategic goals. I also designed and executed full website flips for each launch and oversaw print and packaging design to bring the brand to life across all touchpoints.
Collaborating with PR, paid media, social, and email agencies, I maintained creative consistency while scaling reach. My work helped shape a unified brand experience that supported both storytelling and conversion.
*Not all work is shown below—only highlighted examples
moodboard
content created
photographer. ellie west
Model. lauren maile
location. Laguna beach, california
content + social launch
social story sets
email launch
campaign and ecom imagery
photographer. Brian Van Wyk
Models. Chloe Thiessen, Erica, Gabriella, Linda, Jenie
makeup. Hannah schell
location. Kou Studios
on set behind the scenes
2024 evergreen + launch campaign shoot
photographer. Brian Van Wyk
Models. Chloe Thiessen, Erica, Gabriella, Linda, Jenie
makeup. Hannah schell
location. Kou Studios
2024 on set behind the scenes
the everywhere bag
evergreen + launch campaign shoot
photographer. Brian Van Wyk
Models. Chloe Thiessen, Erica, Gabriella, Linda, Jenie
makeup. Hannah schell
location. Kou Studios
Instagram Launch grids
social advertising Creatives
Instagram creative reels + story examples
wild postings
before
product education tutorials
