Saltyface

Saltyface is a Vancouver-based clean beauty brand founded in 2020 by David and Bethany Menzel. Inspired by the effortless glow of sun-soaked beach days, they create products that help you feel like your "summer self" year-round—without compromising on skin health.

ROLE

Creative & Communications Manager

SCOPE

art direction
content creation
social launch strategy
email direction
photoshoot bts
affiliate program growth

At Saltyface, I led creative execution from start to finish for all brand and campaign initiatives. Reporting to the Creative Director, I developed high-level visual direction for product launches, packaging, website refreshes, and ongoing brand content.

I planned, executed, and edited content shoots, ensuring consistency across paid and organic channels. I created performance-driven Meta and TikTok ads, worked closely with the social media manager on the social media feed, and approved visuals calendar to maintain a cohesive brand identity.

From email design approvals to affiliate content feedback, I ensured all outward-facing materials aligned with our aesthetic and strategic goals. I also designed and executed full website flips for each launch and oversaw print and packaging design to bring the brand to life across all touchpoints.

Collaborating with PR, paid media, social, and email agencies, I maintained creative consistency while scaling reach. My work helped shape a unified brand experience that supported both storytelling and conversion.

Below is a small snippet of some of the ways I supported the growth and development of the Saltyface experience.